Marketing & Communication
What does a career in Marketing involve?
Marketing is a creative industry at the heart of business. It is concerned with finding the needs and wants of people, developing a product or service that meets that need and helping create a desire for what has been created. You may not realise it, but your everyday life is affected by the work of marketers: it is in the adverts you see, the websites you visit. Every time you think of a brand, or slogan, you are responding to marketing activities.
Marketing is the foundation of business activity and essential to commercial success. It is hard to imagine a successful organisation that does not heed marketing principles. Marketing involves several specialisms including: direct marketing communicating directly with the consumer via mailings, emails or telephone calls), market research (gathering and analysing information on customers, competitors and the market) and public relations (the public image of your product or organisation). The Apprenticeship and Advanced Apprenticeship in Marketing and Marketing communications covers all these areas.
What type of Job Role can this lead to?
Level 2 (Apprenticeship):
- Event management assistants
- Personal Assistants
- Market Research Executive
- Market Research Interviewer
- Marketing Assistant
Level 3 (Advanced Apprenticeship):
- Marketing Assistants
- Marketing Co-ordinators
- Junior Marketing Executives
- Marketing Manager
- Advertising Account Executive
- Market Research Executive
- Market Research Interviewer
- Media Researcher
- Public Relations Officer
What do I need to start?
1. Previous qualifications/training
No previous qualifications required, however you will be required to take a Key Skills initial assessment based on literacy and numeracy and attend a college interview.
2. A Job
You will need to have a marketing related job and be employed for a minimum of 16.5 hours every week.
What will I get out of it?
1. Earnings
The National Minimum Wage for Apprentices is £2.50 per hour, however research has found that Apprentices earn an average of £170 net pay per week. Research also shows that Apprentices earn, on average, over £100,000 more throughout their lifetime than other employees.
The starting salary (once qualified) is £15,000 - £18,000.
(Source: www.apprenticeships.org.uk)
2. Prospects
Apprenticeships train you in the skills employers want, they give you choices in your career. When you’ve finished you can carry on working, maybe get promoted or go on to higher education in a college or university.
How much does an Apprenticeship cost?
The government cover the full cost of training for 16-18 year olds and contribute towards costs for those aged 19 or above.
How do I apply?
Information here >>
Not sure if an Apprenticeship is right for you?
Call Employer Services on 01902 317691 for more information