AS Level Communication and Culture
Course Code CSTAS5002243X
Study Mode Full Time
Duration One Year
Campus Paget Road Campus
Are you interested in how people communicate with each other, whether face-to-face, through speech and non-verbal behaviour, or through the mass media, technology or cultural products such as popular music?
If you enjoy watching people and the social world we live in, and are concerned about how you present yourself effectively to others, then this course is right for you!
This A Level subject deals with the meanings of cultural practices and what we do, from shopping to social networking and from festival-going to celebrating a birthday, as well as cultural products, such as mobile phones and shoes. You will learn how to analyse and understand your own culture in relation to others and yourself in relation to your own culture.
This subject develops a knowledge and understanding of a range of communication theories and forms in personal, cultural, national and global contexts. It focuses on personal communication and cultures of communication, in terms of how you interact with people, how you exchange ideas, how you influence others and are influenced yourself. The coursework element will enable you to explore communication theory through practical applications.
Communication and Culture is a wide-ranging subject, which fits in well with most other subjects, especially those to do with the study of people and human behaviour.
We have a 100% A2 success rate on this course and excellent feedback from our past students. Some of our past students have progressed on to study Philosophy at the University of Warwick, Media at Bristol University, Economics at the University of Wolverhampton and the University of Stafford, Politics at Bristol University, Marketing at Birmingham City University and Business and Management at Aberystwyth University.
While you are on this course you will have the opportunity to visit A Level Student Conferences. We also have guest speakers who we invite in to college to enhance your learning. These have included the AQA Chief Examiner.
To access this course you are required to have:
- Five or more GCSEs at Grade C including English and maths (specified at higher grades depending on individual subject choices)
During this course you will study:
- The nature of culture
- Definitions of culture
- The meanings and practices of everyday life
- High culture and popular culture
- The relationship between culture and value
- Verbal and non- verbal communication
- Identity and self- presentation
- Group communication
- Reading images and products
- Cultural sites
- Dominant and alternative approaches to the understanding of communication and culture
- The rationales for capitalism, globalisation and consumerism in relation to cultural products and practices
- The construction and maintenance of our personal and social identities
- Social and cultural rituals
By studying this course you will:
- Demonstrate analytical, comparative and interpretive skills in applying relevant concepts and perspectives to cultural products and cultural practice
- Work with relevant resources drawn from a range of sources
- Learn to communicate more effectively
- Discover fascinating things about our culture
- Create multimedia presentations
- Recognise the importance of the relationship between theories, empirical enquiry, practices and policies for understanding contemporary society and individual lives
- Reflect critically on everyday life experiences
- Relate your studies to your own lives
- Develop competence in key transferable skills, which can be applied in a range of contexts
- Demonstrate both competence and creativity in applying the conventions of written and multimedia formats
You will be assessed through examinations and assignments.
The skills you learn from this course will enable you to:
- Study a related degree in either communications, media or cultural studies leading to a number of jobs in the public sector and media industry
- Pursue a career in public relations, human resources, teaching and business
EMPLOYMENT BY REGION
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