Customer Service & Retail Apprenticeships - City of Wolverhampton College
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CUSTOMER SERVICE & RETAIL APPRENTICESHIPS

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Why Choose a Customer Service or Retail Apprenticeship?

This apprenticeship teaches you the skills to provide excellent customer service, and can be applied to hundreds of job roles across many different sectors, from government to telecommunications. However, most customer service and retail apprentices work in retail, financial services, call centres, hospitality, or sport and recreation. 

As a customer service or retail apprentice, you’ll probably work at the front end of an employer’s business activities and regularly assist customers. Duties will vary between sectors, but in most cases you’ll be making sure that customers are dealt with in a positive, reliable and pleasant way – whether that’s by offering advice, handling purchases, answering questions or handling complaints. 

Completing this apprenticeship is a way of providing evidence of skills that will serve you well in virtually any industry – so it’s a very good way to move forward, even if you’re still undecided about your future career. 

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