Marketing Apprenticeship: Employer Guide
The Apprenticeship Framework
There are three main strands to an Apprenticeship, known as the Framework: a competence-based element, a technical element and a skills element. As part of the framework the Apprentice will study Key Skills in Application of Number, Literacy and ICT at the appropriate level, and Personal Learning and Thinking Skills.
Apprenticeship: The Apprentice will achieve a Certificate in Marketing Level 2 and Certificate in Principles of Marketing Level 2.
Modules of study include: introduction and sales, marketing essentials, marketing mix, marketing segmentation, customer experience, the sales person, legal and ethical selling, 10 stage selling process and communication skills in sales.
Advanced Apprenticeship: The Apprentice will achieve a Diploma in Marketing Level 3 and a Certificate in Principles of Marketing Level 3.
Modules of study include: implement marketing strategies and plans for products/services; fulfill the legal, regulatory and ethical requirements impacting upon your own marketing activity; manage your own resources and professional development.
Optional modules of study can include: develop marketing strategies and plans for products/services; identify and monitor competitors’ marketing; analyse market research data; define the customer experience towards; informing marketing strategy; develop new products/services; create and develop brand identity characteristics; develop a media plan for advertising products/services; develop an advertising campaign; build and manage stakeholder relationships; manage sales promotion plans; manage business to business motivation plans; develop and maintain a marketing database.