Apprentice Employer Donna Oliver

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Donna Oliver, owner of Serenity Professional Hairdressing in Ledbury, believes that taking on apprentices helps keep the salon upbeat and attracts new clientele.

She said: “It’s really good to have an apprentice working in the salon to help you out. It encourages younger clientele and helps introduce new styles and techniques into the salon. Once they are newly qualified it also gives you a more structured price list, with cheaper cuts offered by newer members of staff.

“I was an apprentice and felt it was the best way to learn. For me, it seemed natural to start from the bottom and work my way up. It meant I understood the job better and learnt that it was all about team playing and everyone mucking in.”

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