Digital Marketer Apprenticeship Level 3 - City of Wolverhampton College
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Digital Marketer Apprenticeship Level 3 Study Mode: Apprenticeships    |    Course Level: 3

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.  

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.  

They will work to marketing briefs and instructions and will normally report to a digital marketing manager, a marketing manager or an IT Manager. 

Typical job roles include digital marketing assistant, digital marketing executive, digital marketing co-ordinator, campaign executive, social media executive, content co-ordinator, email marketing assistant, SEO executive, analytics executive, digital marketing technologist. 

Set by individual employer, but may include GCSEs, A Levels, Level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media. 

CORE KNOWLEDGE, SKILLS AND BEHAVIOUR REQUIREMENTS 

KNOWLEDGE  

Apprentices will develop knowledge and understanding of: 

  • Principles of coding 
  • Applying basic marketing principles 
  • Applying the customer lifecycle 
  • Role of customer relationship marketing 
  • How teams work effectively to deliver digital marketing campaigns and demonstrates they can deliver accordingly 
  • Main components of digital and social media strategies 
  • Principles of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and pay-per-click and how these can work together 
  • Similarities and differences, including positives and negatives, of all the major digital and social media platforms 
  • Responding to the business environment and business issues related to digital marketing and customer needs 
  • Digital etiquette and demonstrates how to follow it 
  • How digital platforms integrate into the working environment 
  • Following the required security levels necessary to protect data across digital and social media platforms 

SKILLS 

Apprentices will develop a range of required technical competencies 

  • Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication. 
  • Research: analyses and contributes information on the digital environment to inform short- and 
  • long-term digital communications strategies and campaigns. 
  • Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives. 
  • Data: reviews, monitors and analyses online activity and provides recommendations and insights to others. 
  • Customer service: responds efficiently to enquiries using online and social media platforms. 
  • Problem-solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms. 
  • Analysis: understands and creates basic analytical dashboards using appropriate digital tools 
  • Implementation: builds and implements digital campaigns across a variety of digital media platforms. Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and pay-per-click. 
  • Digital analytics: measures and evaluates the success of digital marketing activities 
  • Interprets and follows latest developments in digital media technologies and trends, marketing briefs and plans. company defined 'customer standards' or industry good practice for marketing, company, team or client approaches to continuous integration. 
  • Uses digital tools effectively 
  • Can operate effectively in their own business's, their customers' and the industry's environments. 

 

BEHAVIOURS 

Apprentices will demonstrate the following behaviours: 

  • Logical and creative thinking skills 
  • Analytical and problem-solving skills 
  • Ability to work independently and to take responsibility 
  • Can use own initiative 
  • A thorough and organised approach 
  • Ability to work with a range of internal and external people 
  • Ability to communicate effectively in a variety of situations 
  • Maintain productive, professional and secure working environment 

Throughout the programme the apprentice will receive expert training from highly qualified staff. A qualified assessor will provide an induction and regular workplace assessments. 

Apprenticeships are a key entry point to the significant career opportunities that the digital industry sector can provide. The Register of IT Technicians, managed by BCS, provides independent recognition that completing an apprenticeship is the beginning of a career in the IT profession.  

Apprentices completing this programme will be eligible to apply for a place on the independent Register of IT Technicians, providing recognition of their competence in applying technical skills in a business environment whilst signing up to a professional code of conduct and behaviours. This confirms SFIA professional competence. 

A place on the Register acknowledges that those achieving these standards have joined the professional community, and opens the door to the continued support, career development and guidance that professional bodies provide. 

Digital Marketer Apprenticeship Level 3
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Work-based & College

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Approx: 18 months (not including the end point assessment)

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APPDM

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Apprenticeships

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