Creating Engaging Content & Thought Leadership - City of Wolverhampton College

Creating Engaging Content & Thought Leadership

14 May 2025
Time:12.30 - 13.30
Ticket & Price:Free
Book now!

Welcome to the City of Wolverhampton College’s Leadership Masterclass for Sales & LinkedIn!

 

Delivered by IN Social’s Ian Nicklin, these sessions focus on equipping businesses with cutting-edge techniques to optimise their sales processes. By leveraging LinkedIn’s networking potential and harnessing its full range of tools, learn how to generate quality leads, build meaningful relationships, and drive sales with greater efficiency.

Session 3 of 6

  • The power of content: what to post and why
  • Writing compelling LinkedIn posts and articles
  • Using multimedia (images, videos, polls) to increase engagement
  • Developing a Content Calendar: Planning and scheduling posts to maintain consistent engagement
  • Writing Articles and Posts that Resonate: Crafting content that addresses the target audience’s pain points and interests
  • Engaging with Industry Trends: Sharing insights and commentary on current events to position oneself as a thought leader

Ian Nicklin is an experienced Business Coach with over 17 years of expertise in helping businesses succeed and thrive in today’s competitive market. He holds a Master of Business Administration (MBA) in International Marketing from the University of Staffordshire, where he studied from 2003 to 2007.

Throughout his career, Ian has supported a wide range of organizations by providing strategic insights, leadership coaching, and business development guidance. His approach blends practical experience with deep knowledge of international marketing strategies, helping businesses navigate growth challenges and optimize their operations for long-term success.

As a trusted advisor, Ian has worked with entrepreneurs and established companies alike, offering tailored coaching programs designed to enhance leadership capabilities, drive innovation, and foster sustainable growth. With a passion for helping businesses reach their full potential, Ian continues to make a lasting impact on the organizations he works with.

Campus: Online
Book now!