
Welcome to the City of Wolverhampton College’s Leadership Masterclass for Sales & LinkedIn!
Delivered by IN Social’s Ian Nicklin, these sessions focus on equipping businesses with cutting-edge techniques to optimise their sales processes. By leveraging LinkedIn’s networking potential and harnessing its full range of tools, learn how to generate quality leads, build meaningful relationships, and drive sales with greater efficiency.
Session 1 of 6
- How to craft a standout LinkedIn profile
- Optimising headlines, summaries, and experience sections
- Best practices for profile images and banners
- Leveraging LinkedIn for Sales Generation: Utilising LinkedIn’s features to identify and connect with potential clients
- Building Authentic Relationships: Techniques for nurturing leads through personalised engagement
- Measuring Social Selling Success: Utilising LinkedIn’s analytics to track and improve outreach efforts
- Optimising Company Pages for Recruitment: Showcasing company culture and job openings effectively
- Advanced Search for Talent Sourcing: Utilising LinkedIn’s search tools to find and approach potential candidates
- Employer Branding Strategies: Building a strong employer brand to attract top talent
Ian Nicklin is an experienced Business Coach with over 17 years of expertise in helping businesses succeed and thrive in today’s competitive market. He holds a Master of Business Administration (MBA) in International Marketing from the University of Staffordshire, where he studied from 2003 to 2007.
Throughout his career, Ian has supported a wide range of organizations by providing strategic insights, leadership coaching, and business development guidance. His approach blends practical experience with deep knowledge of international marketing strategies, helping businesses navigate growth challenges and optimize their operations for long-term success.
As a trusted advisor, Ian has worked with entrepreneurs and established companies alike, offering tailored coaching programs designed to enhance leadership capabilities, drive innovation, and foster sustainable growth. With a passion for helping businesses reach their full potential, Ian continues to make a lasting impact on the organizations he works with.